Sharon TAN

Sharon has led an impressive career as a trusted, strategic thought partner, coach and mentor to many high-profile senior executives and leadership teams. Recognised as a seasoned, versatile and visionary leader, she offers executive coaching, experiential programs and consultancy for leadership and organisation development. Drawing from 30+ years of diverse, hands-on experience with respected organisations, Sharon has walked the talk to develop outstanding leaders who deliver results. Having worked in senior leadership positions in both Finance & Human Resources functions within global corporations, she understands first-hand how to strike the right balance between the competing demands of delivering results and developing leaders. Sharon is effective in distilling complex situations, data-driven findings into actionable insights that is pragmatic for business yet meaningful for leadership growth. 

Skilled in both large group interventions, and one-on-one individual or team coaching, she partners closely with leaders to drive breakthrough changes with gravitas and grace. Notably, she’s well-versed in facilitating lasting systemic changes across multi-cultural, cross-functional organisations inclusively through shared leadership, co-creation, and fostering collaboration amongst stakeholders at all levels. 

She takes great pride in operating with a holistic, empathic and open-minded approach to help cultivate greater awareness, depth of connections within organisations for true collaboration and innovation. She firmly believes that at the heart of any successful business is a diverse leadership team comprised of individuals respecting and challenging each other, working together to generate more than what they can achieve individually; it is her mission to enable the realisation of such a strong organisational core.

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sharon@besonder.com 

Christine had a long career in education that allowed her to lead schools as School Principal and a cluster of schools as a Cluster Superintendent. She is currently coaching and training school leaders and has extended coaching and supervision practices to coaches from ICF Malaysia, doctors in the National University Hospital and leaders from Teach for All.

Christine has been a coach since 2014 and holds a PCC from ICF and Coaching Supervision Diploma from Coaching Supervision Academy, UK. In addition, she is certified in Emotional Intelligence EQi 2.0 and holds certificates for Positive Psychology Coaching, Foundations in Gestalt Coaching and Foundations in Action Learning.

She engages with international coaches and is a lifelong learner who believes in her own vertical leadership development as leader and coach. She holds an MEd Guidance and Counselling (Nanyang Technological University, NTU), BA (Hons) Social Science (National University of Singapore), Diploma in Educational Administration (NTU) and Postgraduate Diploma in Teaching (NTU).

In her free time, she enjoys her holidays and treks to places less travelled.

Personal philosophy: Seek new landscapes with courage, curiosity, and wonder.

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Following illustrious careers with the last being an executive director, Soo Yee is a certified professional coach partnering C-Suite and senior executives to lead change, grow successful teams and thrive. She was the first Asian on ACCA (The Association of Chartered Certified Accountants) Executive Board, where she led its business in Asia, the Americas, Europe, Middle East and UK, besides its digital transformation programme.Prior to ACCA, Soo Yee held senior leadership roles at AIA and Citibank, after starting her career in sales and marketing at Shell.

Soo Yee brings a unique blend of transformative coaching, agile and design thinking to support leaders and executives lead change and innovation, achieve breakthrough performance, elevate employee engagement and improve personal wellbeing.She has coached teams and senior executives around the world in organisations which includes BP, Deloitte, Nexia, Sephora and Qualcomm. Her areas of coaching: organisation transformation, innovation, culture agility, leadership, growing high performance team, wellbeing and career growth/transition. 

Bachelor of Business Administration, National University of Singapore • Professional Certified Coach (PCC), International Coaching Federation (ICF)• Certified Transformational Master Coach, Coach Masters Academy Global• Certificate on Hogan Assessments• Certified Scrum Master, Scrum Alliance• Certificate on Design Thinking, Stanford University Graduate School of Business• Positive Intelligence Coach

Soo Yee loves nature, the arts and meditation. She is a passionate advocate of diversity, equality and inclusion who volunteers at Beyond Social Services, a Singapore charity and mentoring platform which makes mentoring accessible to aspiring women leaders globally.

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Joy is a certified coach, facilitator, and organisational development specialist with over 20 years of experience supporting individuals and teams to grow, collaborate, and lead with authenticity. As an ICF Associate Certified Coach (ACC), she brings a grounded and human-centric approach to her work, drawing from a strong background in healthcare leadership, adult learning, and systemic team development.

She has led organisation-wide initiatives in service excellence, onboarding, and change facilitation within the public healthcare sector, and previously co-developed experiential learning programmes in the social enterprise space focused on values-based teamwork and collaboration.

Joy’s coaching is strengths-based and empathetic, supporting leaders navigating transitions, teams seeking trust and cohesion, and organisations committed to people-centred leadership.  She is certified in Systemic Team Coaching, Gestalt Coaching, MBTI Step II, and holds an Advanced Certificate in Organisational Development. Joy’s strengths—Responsibility, Empathy, Relator, Individualization, and Achiever—reflect her thoughtful, tailored, and committed approach to transformation.

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David is a certified mentor and executive coach, chartered accountant, and consultant CFO with more than 30 years of broad industry and international exposure. His ongoing engagement as a CFO in start-ups and his research work allows him to draw on broad perspectives to engage on topics of leadership, network building, organisational development, strategy execution and operational efficiency. 

David gained rich experience through his global and regional leadership roles as senior executive, coach and advisor in challenging start-ups and respected MNCs. These roles were based out of Singapore, Hong Kong, London and Sydney, with a focus on Emerging Markets and Intellectual Property, in wide ranging industries namely Biotechnology, Pharma, Media, Consumer Products, Intellectual Property, Investment Banking, Consulting and Accountancy. Having coached senior executives for close to 15 years, 

David enjoys working alongside clients who seek to explore new possibilities in their performance mindset and outcomes. His experience in capital markets combined with a deep research ability enables him to serve in mentoring roles at various business accelerators as well as lecturing at business schools where he enjoys combining industry practice with peer-reviewed academic adventures.

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Jason brings an authenticity to the coaching relationship; a “shop floor” perspective. Utilising the clarity of coaching for his own leadership development and career advancement within Media, Marketing and Communications he has been a country brand lead for Dentsu X Singapore, a General Manager for GroupM Vietnam, a Regional Director for GroupM APAC, and also delivered a short engagement consulting for KPMG Vietnam as Chief Digital Officer. These are all roles that incorporated elements of financial accountability, client servicing, internal executive stakeholder management, and team leadership.

Providing coaching since 2011 his original focus was on working with small-business owners and entrepreneurs, as they are at the results-focused cutting-edge of demand. As coaching became more recognized by businesses and, having been able to apply coaching skills internally within his corporate roles, Jason has expanded his practice to include not just 1:1 coaching but also team coaching, facilitation and training, and now also includes Systems Inspired C-Suite / Leadership Supervision

Currently his clientele is split between corporate leadership development, with many of his clients in management, country or regional leadership roles, and personal or mindset coaching for effectiveness using the iEQ9 Integral Enneagram Assessment. 

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